Pocket-sized brochure targeting women to increase enrollment in the Computer Science program. The design includes program information, testimonials from both a student and faculty member and features a custom die-cut design combining an iron-cross and barrel fold.
The client expressed a goal to increase the current national shortage of women and underrepresented minorities in the field. As one of the university President’s initiatives, this piece was designed with that goal as the main focus.
Result:
Twenty-one percent of first-year computer science majors at Purdue are now women, compared to 13 percent in 2015.
Client: Purdue University College of Science