In August of 2020, IGS Energy went through a total rebrand focusing on a new target audience while promoting themselves as a green energy company. With that rebrand came a focus on social media to be more modern and trendy visually.
For the holidays, I created a mini campaign similar to the “12 Days of Christmas” but instead we focused on “12 Energy Efficiency Tips.” The design was colorful with large, bold type and clear messaging. Every day we posted a new tip that gave our audience a simple thing they can do around their home.
With research showing social media posts with small amounts of copy performed better for us, new design styles were created focusing on bold use of brand colors, large but easy to understand text, and use of circles to mimic our logo and natural elements. These designs relate more to our younger target audience and the content is both informative without being too pushy to buy.