Social media marketing campaign with a custom-designed microsite, showcasing stories of Purdue students, groups and alumni. Primary goals are to build brand recognition for Purdue, increase applications, yield, and general profiles of our incoming students. Secondary goal is to educate external audiences about the four pillars of Purdue Moves. The design includes featured profiles as well as a social media integration from TINT, a social media aggregator.
Profiles were chosen based on internal submissions and evaluated by our team. Once selected, I scheduled and art directed photoshoots for each to feature on the site along with a personal bio and their story.
Result:
Winner of Silver EDU Digital Marketing Award - Social Media Hub
Client: Purdue University Marketing