With a rebrand, IGS Energy updated their signup flow including both product selection and the checkout process. Through multiple rounds of user testing, concepting and design iteration, we determined what information was necessary for the user and what the key selling points were.
Our previous flow didn’t include much product information and focused heavily on the price. The new concept focuses on the benefits of choosing a green product, while making it clear what you are signing up for. We added an environmental impact statistic that allows users to visually understand when the product term length increases, so does the impact they are providing.
This design included a lot of scenarios dependent on specific states requirements, available products, development limitations and dynamic text - while also making it work responsively for tablet and mobile.