Purdue Conferences requested a redesign that helped to promote their name more and market their services. Their current site had a lot of information to digest and didn’t visually portray the amazing things they could do.
With the redesign, I provided a unique layout playing off of their new “boxes” logo. I also made their site photography heavy and visually appealing with large shapes, pops of color from the logo and with some interactive elements.
The homepage design staggers boxes of content, mixing between short and informational content, large full color photography, and movement from video. Each section highlights something unique about Purdue Conferences to their users.
One of their key selling points are their staff coordinators. They are the face of every event and with the client throughout the entire process. Instead of a name on a list, I highlighted each coordinator with a personalized staff page, with interactive photos that flipped between a more professional look and a fun image that showed off their personality. I also created a short video highlighting all the coordinators on the homepage.
Updates:
One struggle was being able to find appropriate photography to fill the photo-heavy design. Although the client loved the site, they didn’t have access of photos from all past events. We were able to utilize some, photograph a few events and get the site up and running. In the future with more planning, we plan to replace a lot of the images with more engaging photos from their recent events.
Client: Purdue Conferences