Custom campaign microsite to increase awareness and enrollment for the Technology, Leadership and Innovation program at Purdue. The microsite provides engaging and useful information about each of the four majors and drives users to the application and degree pages. It also included a paid media campaign that ran concurrently.
Result:
Winner of Gold ADDY Award - Integrated Consumer Advertising Campaign - Local
Winner of Silver CASE Circle of Excellence Award - Campaign
Winner of Silver EDU Digital Marketing Award - Campaign Microsite
Client: Purdue University Polytechnic