Die cut promotional card for the launch of the Picture Your Purdue campaign (front and back design, showing red die cut line). The cards are distributed during pop-up photo booth events around campus throughout the year. The shape of the card is used in a playful way to present the information about the photography heavy campaign. The camera shape is consistent throughout the campaign. See “Picture Your Purdue Campaign” project in portfolio to learn more about the campaign.
The design involved working closely with a print vendor to ensure a precise cut with the curved shape and quality paper that would not easily tear.
Client: Purdue University Marketing